Shaft and MIB: International pull in weak returns
The summer season of movies continued to have a run of bad luck as the latest releases MIB: International and Shaft pulled in dismal numbers, coming in way below studio expectations. MIB was expected to hit a modest $40 million but instead was only able to accrue $28.5 million, the lowest opening for the franchise. As bad as that opening was, Shaft was a bigger causality where it only managed a little over $8 million, and the expectation for that one was only $15 million. Meanwhile, Dark Phoenix continues to sink deeper into obscurity as it dropped a
whopping 72% in its' second weekend. Needless to say, franchise fatigue is setting in and the studios will now have to re-exam their plans for future installments because critics aren't warming up to them but more than that audiences aren't either. Luckily, Fox has handed the reins of the X-Men over to Disney, MIB: International will recoup its' budget overseas (at least some of it) and Shaft was made on a small budget so it won't lose that much.