Universal's "thoughtful" decision to pull The Hunt did more harm than good
Originally set to release in theaters next month, Universal has made the decision of pulling the Blumhouse produced thriller from it's window due to the recent tragic mass shootings that took place within the past weeks; leaving it's release undetermined. It's understandable Universal is doing this in consideration to those affected by the shootings but despite their good intentions, they made a huge mistake as a result. In a post released by the studio, it reads “after thoughtful consideration, the studio has decided to cancel our plans to release the film. We stand by our film-makers and will continue to distribute films in partnership with bold and visionary creators, like those associated with this satirical social thriller, but we understand that now is not the right time to release this film.” What doesn't sit well with me on this statement is that
"thoughtful consideration" part, where supposedly the studio deliberated on their decision to pull the film. Given that the film involves a group of rich "elites" hunting down captured "deplorables" for sport, the film was more likely pulled because of its' subject matter which contains many political undertones, and not so much for the violence. Universal had not made the decision until after it received both political and media backlash in the wake of shootings, which resulted in several networks pulling ads for the film. Days after the shootings took place, The Hunt's release date window remained unchanged; it wasn't until this past weekend where it's release was unceremoniously nixed. So my question is was this the "thoughtful consideration" Universal was talking about? It's not uncommon for studios to pull or delay films whenever a horrific event like the recent shootings takes place but if i'm being honest, Universal's decision felt more financially motivated than morally.